{"id":2232,"date":"2025-06-10T23:28:22","date_gmt":"2025-06-10T15:28:22","guid":{"rendered":"https:\/\/www.zhaozhao123.cn\/wpcms\/wpdt\/2232.html"},"modified":"2025-06-10T23:28:22","modified_gmt":"2025-06-10T15:28:22","slug":"%e5%a6%82%e4%bd%95%e5%9c%a8wordpress%e4%b8%ad%e8%ae%be%e7%bd%aegoogle-ads%e8%bd%ac%e5%8c%96%e8%b7%9f%e8%b8%aa","status":"publish","type":"post","link":"https:\/\/www.zhaozhao123.cn\/wpcms\/post\/2232.html","title":{"rendered":"\u5982\u4f55\u5728WordPress\u4e2d\u8bbe\u7f6eGoogle Ads\u8f6c\u5316\u8ddf\u8e2a"},"content":{"rendered":"
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\"Bug编译狮\"<\/figure>\r\n\r\n\r\n\r\n

Bug编译狮<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n

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要在WordPress中设置Google Ads转化跟踪，你需要遵循以下步骤：<\/p>\n

    \n
  1. \n

    安装Google Ads API插件<\/strong>：\n首先，在WordPress后台的“插件”页面找到并激活Google Ads API插件。<\/p>\n<\/li>\n

  2. \n

    创建广告账户和关键词<\/strong>：\n使用Google Ads管理平台创建一个新的广告账户，并添加关键词以便追踪转化。<\/p>\n<\/li>\n

  3. \n

    配置Google Ads API<\/strong>：\n在WordPress后台，登录到Google Ads API插件界面，按照指示填写API密钥和其他必要信息。<\/p>\n<\/li>\n

  4. \n

    获取转化数据<\/strong>：\nGoogle Ads API提供了多种方法来获取转化数据，包括使用GET<\/code>请求访问特定的报告资源。例如，要获取所有转化数据，可以使用下面的URL格式：<\/p>\n

    https:\/\/ads.google.com\/api\/ads\/v0\/advertisers\/advertisements\/audienceTargetingAdGroups?client=YOUR_CLIENT_ID&fields=advertisingChannelSubType,conversionActionIds,campaignId,creativeId,distributionChannelId,effectiveStartDateTime,effectiveStopDateTime,id,isEnabled,name,publisherCountryCode,remarketingListId,trafficSource,trackingId,vendorId<\/code><\/pre>\n<\/li>\n
  5. \n
    集成到WordPress<\/strong>：\n根据你的需求，你可以选择将转化数据存储在一个数据库表中，或者通过其他方式（如CSV文件）与WordPress进行交互。这里我们以数据库为例，展示如何从Google Ads获取转化数据并在WordPress中处理这些数据。<\/p>\n<\/li>\n
  6. \n
    编写代码<\/strong>：\n假设你已经有一个数据库连接，现在可以在PHP脚本中编写代码来查询Google Ads API返回的数据，并将其保存或显示在WordPress页面上。以下是一个简单的示例：<\/p>\n<\/li>\n<\/ol>\n
    <?php\n\/\/ 连接数据库\n$servername = \"localhost\";\n$username = \"your_username\";\n$password = \"your_password\";\n$dbname = \"your_database\";\n\n$conn = new mysqli($servername, $username, $password, $dbname);\n\n\/\/ 检查连接\nif ($conn->connect_error) {\n  die(\"Connection failed: \" . $conn->connect_error);\n}\n\n\/\/ 获取转化数据\n$sql = \"SELECT * FROM google_ads_conversions\";\n$result = $conn->query($sql);\n\nif ($result->num_rows > 0) {\n    \/\/ 输出每一行结果\n    while($row = $result->fetch_assoc()) {\n        echo \"id: \" . $row[\"id\"]. \" - Name: \" . $row[\"name\"]. \"<br>\";\n    }\n} else {\n    echo \"0 results\";\n}\n?><\/code><\/pre>\n
      \n
    1. \n
      测试<\/strong>：\n将上述代码复制到一个PHP文件中，然后在WordPress中启用该文件。确保你的Google Ads API客户端ID、密钥等信息正确无误，并且WordPress服务器能够访问互联网。<\/p>\n<\/li>\n
    2. \n
      查看结果<\/strong>：\n测试完成后，你应该能够在WordPress页面上看到来自Google Ads的转化数据。<\/p>\n<\/li>\n<\/ol>\n
      请注意，这只是一个基本的例子，实际应用时可能需要根据具体情况进行调整。此外，为了遵守Google Ads的服务条款，你可能还需要考虑如何安全地存储和处理用户数据。<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>
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      \"黑板前的Bug语法讲师\"<\/figure>\r\n\r\n\r\n\r\n
      黑板前的Bug语法讲师<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n\r\n
      \r\n
      \r\n
      要设置Google Ads转化跟踪在WordPress中，请按照以下步骤操作：<\/p>\n
      1. 安装并激活Google Ads插件<\/h3>\n
      首先，确保您的网站已安装并激活了Google Ads插件。如果尚未安装，请访问 https:\/\/www.google.com\/analytics\/ads\/<\/a> 下载和安装。<\/p>\n
      2. 创建广告系列<\/h3>\n
      登录到Google Ads控制台（https:\/\/ads.google.com\/<\/a>），然后创建一个新的广告系列或选择一个现有系列。根据需要调整相关设置，如广告目标、预算等。<\/p>\n
      3. 设置广告链接<\/h3>\n
      将Google Ads广告链接添加到您希望追踪转化的目标页面上。这通常意味着您需要在WordPress主题中修改代码以实现此目的。<\/p>\n
      示例代码：<\/h4>\n
      <?php\nadd_action('template_redirect', 'redirect_to_google_ads');\nfunction redirect_to_google_ads() {\n    wp_redirect(esc_url(get_permalink()));\n}<\/code><\/pre>\n
      4. 调整WordPress功能设置<\/h3>\n
      为了使Google Ads转化跟踪生效，您可能需要更改一些WordPress功能设置。例如，启用“自定义功能”以允许开发者查看特定用户行为。<\/p>\n
      示例代码：<\/h4>\n
      \/\/ 激活自定义功能\nadd_filter('admin_menu', 'custom_admin_menu');\n\n\/**\n * 激活自定义功能菜单。\n *\n * @return array $menu Menu settings.\n *\/\nfunction custom_admin_menu($menu) {\n    \/\/ 增加自定义功能选项\n    $menu['google-ads'] = [\n        'name' => __('Google Ads', 'my-plugin'),\n        'parent' => 'edit.php',\n        'icon' => 'dashicons-google-analytics',\n        'functions' => ['activate_custom_function'],\n    ];\n    return $menu;\n}\n\n\/**\n * 激活自定义函数。\n *\/\nfunction activate_custom_function() {\n    add_action('wp_loaded', 'set_tracking_settings');\n    function set_tracking_settings() {\n        \/\/ 在这里设置Google Ads跟踪设置\n    }\n}<\/code><\/pre>\n
      5. 更新WordPress代码<\/h3>\n
      确保在WordPress主题文件中更新适当的代码以启用Google Ads跟踪。如果您使用的是主题开发库，可以参考该库文档中的示例代码来完成这一部分。<\/p>\n
      6. 测试和优化<\/h3>\n
      部署后，测试Google Ads跟踪是否正常工作。同时，考虑对网站结构和布局进行优化，以便更好地显示Google Ads广告。<\/p>\n
      通过以上步骤，您可以成功在WordPress中设置Google Ads转化跟踪。注意，具体的设置和代码可能会因您的网站需求和WordPress版本有所不同，因此建议在实施之前进行充分测试和验证。<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\n","protected":false},"excerpt":{"rendered":"
      Bug编译狮 要在WordPress中设置Google Ads转化跟踪，你需要遵&..<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[59],"tuisongtax":[],"class_list":["post-2232","post","type-post","status-publish","format-standard","hentry","category-wpdt","tag-pzjc"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/posts\/2232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/comments?post=2232"}],"version-history":[{"count":0,"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/posts\/2232\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/media?parent=2232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/categories?post=2232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/tags?post=2232"},{"taxonomy":"tuisongtax","embeddable":true,"href":"https:\/\/www.zhaozhao123.cn\/wpcms\/wp-json\/wp\/v2\/tuisongtax?post=2232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}