如何将你的WordPress网站纳入Google发现（8个技巧）

Bug编译狮

要使你的WordPress网站能够被Google发现并成为搜索结果的一部分，你需要遵循一系列策略和最佳实践。以下是一些关键的步骤和建议：

确保网站结构良好：首先，确保你的网站有良好的内部链接系统，这有助于搜索引擎更好地理解页面之间的关系。你可以使用SEO插件或自定义HTML来创建这些链接。
优化元数据：为每个页面添加适当的标题、描述和关键词。使用工具如Google Analytics中的“分析”功能可以帮助你识别哪些关键词对你的网站最相关。
设置Sitemap：创建一个网站地图，这是向搜索引擎提供网页列表的重要文件。可以使用WordPress内置的Sitemaps功能或者第三方插件如Yoast SEO提供的Sitemap Generator来创建。
使用高质量的内容：发布有价值、原创的内容，以吸引更多的访问者。高质量的内容通常会带来更高的排名，因为搜索引擎更喜欢那些能提供有用信息的站点。
利用社交媒体：通过分享到社交媒体平台，特别是与行业相关的平台，可以帮助提高你的网站在搜索结果中的可见性。
参与社区：加入相关的论坛和社区，与其他网站管理员交流，这样可以获得有价值的反馈和建议，同时也可能增加你的网站在搜索引擎中的曝光度。
定期更新和维护：保持网站的更新频率高，及时修复错误和漏洞，这不仅能提升用户体验，也能让搜索引擎看到你的网站活跃状态。

示例代码

假设我们有一个名为example.com的WordPress网站，下面是如何在WordPress中实现上述一些策略的一个简单示例：

步骤 1: 确保网站结构良好

// 创建一个新的页面并添加一个子菜单项
function create_submenu() {
    add_menu_page('My Submenu', 'Submenu Title', 'manage_options', 'my-submenu-page', 'display_submenu');
}
add_action('admin_menu', 'create_submenu');

function display_submenu() {
    echo '<h2>My Submenu</h2>';
    echo '<ul>';
    echo '<li><a href="#">Link 1</a></li>';
    echo '<li><a href="#">Link 2</a></li>';
    echo '</ul>';
}

步骤 2: 优化元数据

<?php
/**
 * Register custom post type and taxonomy.
 */
register_post_type( 'product',
    array(
        'labels' => array(
            'name' => __( 'Products' ),
            'singular_name' => __( 'Product' )
        ),
        'public' => true,
        'has_archive' => true,
        'rewrite' => array( 'slug' => 'products' ),
        'supports' => array( 'title', 'editor', 'thumbnail' )
    )
);
?>

<?php
/**
 * Add product categories to the admin menu.
 */
function register_product_cat() {
    $args = array(
        'show_ui' => true,
        'query_var' => 'product_category'
    );
    register_taxonomy_for_object_type( 'product_category', 'product' );
}
add_action( 'init', 'register_product_cat' );

/**
 * Display a list of products in the sidebar.
 */
function display_products_in_sidebar() {
    wp_list_pages(array(
        'sort_column' => 'menu_order, title',
        'echo' => false,
        'title_li' => ''
    ));
}
add_action( 'widgets_init', 'display_products_in_sidebar' );
?>

步骤 3: 设置Sitemap

首先，在WordPress后台，导航到Tools > Sitemaps，然后点击Create XML sitemap生成XML格式的sitemap文件。

步骤 4: 使用高质量的内容

为了展示高质量的内容，我们可以创建一个博客文章：

---
layout: post
title: "Why Google Should Love Your Website"
date: 2023-04-01T12:00:00Z
categories: [web-design]
---

In today's digital age, having a website that is not only functional but also engaging can make all the difference when it comes to attracting potential customers or clients.

One way to ensure your site ranks well with search engines like Google is by creating high-quality content that provides value to readers. This means writing articles that are informative, interesting, and provide solutions to common problems faced by users.

Here are some tips on how you can write quality content for your WordPress blog:

1. **Know Your Audience**: Understand who your target audience is and what they need from your content. Tailoring your posts to their interests will help increase engagement and improve visibility.

2. **Keep It Relevant**: Ensure that each article relates directly to the topic at hand. Avoid overly broad topics that may confuse readers or fail to capture their attention.

3. **Be Original**: Write original content rather than copying others. Unique ideas and insights will stand out more prominently in search results.

4. **Use Keywords Wisely**: Incorporate relevant keywords naturally into your text without overusing them. This helps improve readability while also boosting your site’s ranking in search engine results pages (SERPs).

5. **Optimize Images**: Use descriptive filenames and alt tags for images. This makes it easier for search engines to understand what an image contains and improves its visibility.

By following these guidelines, you can create high-quality content that attracts visitors and increases the chances of your website being found through Google’s search algorithm.

以上示例代码展示了如何在WordPress中实施一些基本的SEO和网站管理策略。通过持续优化和改进，你的网站将更有机会获得Google和其他搜索引擎的认可。

黑板前的Bug语法讲师

如何将您的WordPress网站纳入Google发现

安装并配置Google Analytics

通过Google Analytics设置，您可以跟踪网站流量、用户行为和转化率等关键指标。示例代码：

// 安装并激活Google Analytics插件
add_action('admin_init', 'my_google_analytics_plugin');
function my_google_analytics_plugin() {
wp_enqueue_script('google-analytics');
wp_localize_script('google-analytics', 'ga', array(
   'url' => admin_url('admin-ajax.php'),
   'nonce' => wp_create_nonce('analytics-nonce')
));
}

添加谷歌搜索框

在WordPress主题中，您可以在顶部或底部添加一个谷歌搜索框。示例代码：

<div class="gsc-search">
<form id="gsc-search-form" action="/search" method="get">
   <input type="text" name="q" placeholder="搜索...">
   <button type="submit">Go!</button>
</form>
</div>

使用Google Webmaster Tools
- 使用Google Webmaster Tools可以帮助您管理网站的搜索引擎优化。示例代码：
```
// 获取Google Webmaster Tools API密钥
const apiKey = "YOUR_API_KEY";
const domain = "YOUR_DOMAIN";
```
// 设置Google Webmaster Tools API URL const url = https://www.google.com/webmasters/tools/api-key?domain=${domain};

// 发送GET请求以获取API密钥 fetch(url) .then(response => response.json()) .then(data => console.log(data)) .catch(error => console.error(“Error:”, error));

创建Google表单

创建一个表单，以便用户可以提交他们的信息，这有助于收集数据并将其存储在Google Sheets中。示例代码：

// 创建Google表单
document.getElementById('contact-form').addEventListener('submit', (event) => {
event.preventDefault();
const formData = new FormData(event.target);
const xhr = new XMLHttpRequest();

xhr.open('POST', '/send-contact-form/', true);

xhr.onload = () => {
if (xhr.status === 200) {
 alert('Your message has been sent successfully!');
} else {
 alert('There was an error sending your message.');
}
};

xhr.send(formData);
});

设置Google AdSense
- 使用Google AdSense可以在您的网站上展示广告，从而增加收入。示例代码：
```
// 设置AdSense
google_ad_client = "ca-pub-INSERT_ID_HERE";
google_ad_slot = "INSERT_SLOT_HERE";
google_ad_width = 728;
google_ad_height = 90;
```
function initAdSense() { var gtmContainer = document.createElement(‘div’); gtmContainer.style.position = ‘fixed’; gtmContainer.style.top = ‘0px’; gtmContainer.style.left = ‘0px’; gtmContainer.style.right = ‘0px’; gtmContainer.style.bottom = ‘0px’;

document.body.appendChild(gtmContainer);

var adUnitId = ‘INSERT_AD_UNIT_ID_HERE’; var adUnit = ‘
‘;
var adUnitElement = document.querySelector(‘#adUnit’); adUnitElement.innerHTML = adUnit;

var adUnitWrapper = document.createElement(‘div’); adUnitWrapper.classList.add(‘ad-unit-wrapper’);

var container = document.createElement(‘div’); container.classList.add(‘ad-container’);

container.appendChild(adUnitElement); adUnitWrapper.appendChild(container);

container.setAttribute(‘style’, ‘position: absolute; top: 0; left: 0; right: 0; bottom: 0; z-index: 1; display: flex; justify-content: center; align-items: center; background-color: white; border-radius: 10px;’); adUnitWrapper.appendChild(container);

document.querySelector(‘.ad-unit-wrapper’).appendChild(adUnitWrapper);

var adUnitWrapperInner = document.querySelector(‘.ad-unit-wrapper-inner’); adUnitWrapperInner.style.height = ‘100%’; adUnitWrapperInner.style.width = ‘100%’; adUnitWrapperInner.style.backgroundSize = ‘cover’; adUnitWrapperInner.style.backgroundPosition = ‘center’; adUnitWrapperInner.style.backgroundColor = ‘#ffffff’;

var adUnitWrapperInnerContent = document.createElement(‘div’); adUnitWrapperInnerContent.style.display = ‘flex’; adUnitWrapperInnerContent.style.justifyContent = ‘center’; adUnitWrapperInnerContent.style.alignItems = ‘center’; adUnitWrapperInnerContent.style.color = ‘#333333’; adUnitWrapperInnerContent.style.textAlign = ‘center’; adUnitWrapperInnerContent.style.fontSize = ’16px’; adUnitWrapperInnerContent.style.fontFamily = ‘”Roboto”, sans-serif’; adUnitWrapperInnerContent.style.marginBottom = ’10px’; adUnitWrapperInnerContent.style.paddingTop = ’20px’; adUnitWrapperInnerContent.style.paddingBottom = ’20px’;

var title = document.createElement(‘h1’); title.textContent = ‘Ad Unit Wrapper Inner Content’; adUnitWrapperInnerContent.appendChild(title);

var content = document.createElement(‘p’); content.textContent = ‘This is the content of the Ad Unit Wrapper Inner Content.’; adUnitWrapperInnerContent.appendChild(content);

var adUnitWrapperInnerFooter = document.createElement(‘footer’); adUnitWrapperInnerFooter.style.color = ‘#333333’; adUnitWrapperInnerFooter.style.textAlign = ‘center’; adUnitWrapperInnerFooter.style.fontSize = ’14px’; adUnitWrapperInnerFooter.style.lineHeight = ’20px’; adUnitWrapperInnerFooter.style.marginTop = ’20px’; adUnitWrapperInnerFooter.style.paddingTop = ’10px’; adUnitWrapperInnerFooter.style.paddingBottom = ’10px’;

var footerTitle = document.createElement(‘h2’); footerTitle.textContent = ‘Ad Unit Wrapper Footer Title’; adUnitWrapperInnerFooter.appendChild(footerTitle);

var footerText = document.createElement(‘p’); footerText.textContent = ‘This is the footer text for the Ad Unit Wrapper Inner Footer.’; adUnitWrapperInnerFooter.appendChild(footerText);

adUnitWrapperInner.appendChild(adUnitWrapperInnerContent); adUnitWrapperInner.appendChild(adUnitWrapperInnerFooter);

var adUnitWrapperInnerOuter = document.createElement(‘div’); adUnitWrapperInnerOuter.style.position = ‘relative’; adUnitWrapperInnerOuter.style.width = ‘100%’; adUnitWrapperInnerOuter.style.height = ‘100%’; adUnitWrapperInnerOuter.style.backgroundImage = ‘url(‘/path/to/ad_unit_image.jpg’)’; adUnitWrapperInnerOuter.style.backgroundRepeat = ‘no-repeat’; adUnitWrapperInnerOuter.style.backgroundSize = ‘cover’; adUnitWrapperInnerOuter.style.backgroundPosition = ‘center’; adUnitWrapperInnerOuter.style.backgroundAttachment = ‘fixed’; adUnitWrapperInnerOuter.style.filter = ‘brightness(150%) saturate(200%) hue-rotate(-2deg)’; adUnitWrapperInnerOuter.style.opacity = ‘0.7’;

adUnitWrapperInner.appendChild(adUnitWrapperInnerOuter);

adUnitWrapper.appendChild(adUnitWrapperInnerOuter);

var adUnitWrapperInnerContentDiv = document.createElement(‘div’); adUnitWrapperInnerContentDiv.style.width = ‘100%’; adUnitWrapperInnerContentDiv.style.height = ‘100%’; adUnitWrapperInnerContentDiv.style.position = ‘absolute’; adUnitWrapperInnerContentDiv.style.top = ‘0px’; adUnitWrapperInnerContentDiv.style.left = ‘0px’; adUnitWrapperInnerContentDiv.style.right = ‘0px’; adUnitWrapperInnerContentDiv.style.bottom = ‘0px’; adUnitWrapperInnerContentDiv.style.borderRadius = ’10px’; adUnitWrapperInnerContentDiv.style.boxShadow = ‘inset 0 0 0 1px rgba(0, 0, 0, 0.5), inset 0 0 10px rgba(0, 0, 0, 0.5)’; adUnitWrapperInnerContentDiv.style.transition = ‘transform 0.5s ease-in-out, opacity 0.5s ease-in-out’;

adUnitWrapperInner.appendChild(adUnitWrapperInnerContentDiv);

adUnitWrapperInnerContentDiv.style.transform = ‘translateX(-50%) translateY(-50%) scale(0.95)’; adUnitWrapperInnerContentDiv.style.transformOrigin = ‘top left’; adUnitWrapperInnerContentDiv.style.zIndex = ‘10000’;

var adUnitWrapperInnerContentDivFooter = document.createElement(‘div’); adUnitWrapperInnerContentDivFooter.style.color = ‘#333333’; adUnitWrapperInnerContentDivFooter.style.textAlign = ‘center’; adUnitWrapperInnerContentDivFooter.style.fontSize = ’14px’; adUnitWrapperInnerContentDivFooter.style.lineHeight = ’20px’; adUnitWrapperInnerContentDivFooter.style.marginTop = ’20px’; adUnitWrapperInnerContentDivFooter.style.paddingTop = ’10px’; adUnitWrapperInnerContentDivFooter.style.paddingBottom = ’10px’;

var footerTitle = document.createElement(‘h2’); footerTitle.textContent = ‘Ad Unit Wrapper Inner Footer Title’; adUnitWrapperInnerContentDivFooter.appendChild(footerTitle);

var footerText = document.createElement(‘p’); footerText.textContent = ‘This is the footer text for the Ad Unit Wrapper Inner Footer.’; adUnitWrapperInnerContentDivFooter.appendChild(footerText);

adUnitWrapperInnerContentDiv.appendChild(adUnitWrapperInnerContentDivFooter);

var adUnitWrapperInnerContentDivInner = document.createElement(‘div’); adUnitWrapperInnerContentDivInner.style.width = ‘100%’; adUnitWrapperInnerContentDivInner.style.height = ‘100%’; adUnitWrapperInnerContentDivInner.style.position = ‘absolute’; adUnitWrapperInnerContentDivInner.style.top = ‘0px’; adUnitWrapperInnerContentDivInner.style.left = ‘0px’; adUnitWrapperInnerContentDivInner.style.right = ‘0px’; adUnitWrapperInnerContentDivInner.style.bottom = ‘0px’; adUnitWrapperInnerContentDivInner.style.borderRadius = ’10px’; adUnitWrapperInnerContentDivInner.style.boxShadow = ‘inset 0 0 0 1px rgba(0, 0, 0, 0.5), inset 0 0 10px rgba(0, 0, 0, 0.5)’; adUnitWrapperInnerContentDivInner.style.transition = ‘transform 0.5s ease-in-out, opacity 0.5s ease-in-out’;

adUnitWrapperInnerContentDiv.appendChild(adUnitWrapperInnerContentDivInner);

adUnitWrapperInnerContentDivInner.style.transform = ‘translateX(-50%) translateY(-50%) scale(0.95)’; adUnitWrapperInnerContentDivInner.style.transformOrigin = ‘top left’; adUnitWrapperInnerContentDivInner.style.zIndex = ‘10000’;

var adUnitWrapperInnerContentDivInnerFooter = document.createElement(‘div’); adUnitWrapperInnerContentDivInnerFooter.style.color = ‘#333333’; adUnitWrapperInnerContentDivInnerFooter.style.textAlign = ‘center’; adUnitWrapperInnerContentDivInnerFooter.style.fontSize = ’14px’; adUnitWrapperInnerContentDivInnerFooter.style.lineHeight = ’20px’; adUnitWrapperInnerContentDivInnerFooter.style.marginTop = ’20px’; adUnitWrapperInnerContentDivInnerFooter.style.paddingTop = ’10px’; adUnitWrapperInnerContentDivInnerFooter.style.paddingBottom = ’10px’;

var footerTitle = document.createElement(‘h2’); footerTitle.textContent = ‘Ad Unit Wrapper Inner Footer Title’; adUnitWrapperInnerContentDivInnerFooter.appendChild(footerTitle);

var footerText = document.createElement(‘p’); footerText.textContent = ‘This is the footer text for the Ad Unit Wrapper Inner Footer.’; adUnitWrapperInnerContentDivInnerFooter.appendChild(footerText);

adUnitWrapperInnerContentDivInner.appendChild(adUnitWrapperInnerContentDivInnerFooter);

adUnitWrapper.appendChild(adUnitWrapperInnerContentDiv);

adUnitWrapper.appendChild(adUnitWrapperInnerContentDivInner);

document.querySelector(‘.ad-container’).appendChild(adUnitWrapper);

adUnitWrapperInner.outerHTML = adUnitWrapper.innerHTML; adUnitWrapperInner.style.display = ‘block’; adUnitWrapperInner.style.width = ‘100%’; adUnitWrapperInner.style.height = ‘100%’; adUnitWrapperInner.style.backgroundImage = ‘url(‘/path/to/ad_unit_image.jpg’)’; adUnitWrapperInner.style.backgroundRepeat = ‘no-repeat’; adUnitWrapperInner.style.backgroundSize = ‘cover’; adUnitWrapperInner.style.backgroundPosition = ‘center’; adUnitWrapperInner.style.backgroundAttachment = ‘fixed’; adUnitWrapperInner.style.filter = ‘brightness(150%) saturate(200%) hue-rotate(-2deg)’; adUnitWrapperInner.style.opacity = ‘0.7’; }

function loadAdSense() { setTimeout(initAdSense, 1000); }

setInterval(loadAdSense, 5000);
使用Google Tag Manager
- Google Tag Manager是一个免费的工具，可以帮助您更轻松地集成Google营销功能到您的网站。示例代码：
```
// 创建TagManager
const tagManagerUrl = 'https://www.example.com/tagmanager';
```
function initializeTagManager() { const tagManagerOptions = { host: ‘tagmanager.example.com’, port: 443, path: ‘/’, protocol: ‘https:’, headers: { Authorization: ‘Basic ‘ + btoa(‘your-email@example.com:your-tag-manager-password’), ‘User-Agent’: ‘Mozilla/5.0’ }, tags: [ { selector: ‘[]’, actions: [{ type: ‘include’, value: tagManagerUrl }] } ] }; window.TagManager.initialize(tagManagerOptions); }

function handleWindowLoad() { initializeTagManager(); }

window.addEventListener(‘load’, handleWindowLoad);

通过以上步骤，您可以有效地将您的WordPress网站纳入Google发现。这些技巧帮助您更好地了解如何利用Google提供的各种工具来提高SEO和用户体验。

如何将你的WordPress网站纳入Google发现（8个技巧）

示例代码

步骤 1: 确保网站结构良好

步骤 2: 优化元数据

步骤 3: 设置Sitemap

步骤 4: 使用高质量的内容

如何将您的WordPress网站纳入Google发现

最新更新

如何将你的WordPress网站纳入Google发现（8个技巧）